 |
|
Prepaid Gift Cards, Customer Loyalty
Customer loyalty doesn't come easy; no matter what industry you're in, your prospective customers have plenty of options, and you'll need to earn their repeat business. Fair pricing, quality products and superior customer service are all proven ways of building customer loyalty, but to maximize these efforts, you might consider building a loyalty program. If your customers know that they can earn rewards by coming back, you may be amazed at the positive response to your customer loyalty program. Prepaid gift cards can be awarded for many customer behaviors:
- Responding to invitations to attend special sales
- Spending more than a specified amount in a single trip
- Spending more than a specified amount over the course of a month or year
- Making at least one purchase every month for a year
- Buying products from multiple store departments or product categories
The specifics of your loyalty programs can be modified, and you can choose the prepaid gift cards most appropriate to your company or industry. Please take some time to browse through the card details on each of our four American Express Incentive Services cards to determine which one is best for your business.
Also see:
Rewards Discount: Gift Cards for Shopping
If your company has such a program, many prepaid cards just won't work for you. That's because many cards are only available in standard increments like $25, $50 and $100.
If your incentive program is precise about the value of rewards, you'll need the flexibility offered by our American Express Incentive Services cards. At AEIS, cards can be customized with point values (1 point = $1). And when you take advantage of the fee-free element that comes with our Select Shopping Card, you get customization at a discount. Gift cards that can carry any denomination are ideal for use as sales incentives, since a salesperson who's earned a $66 reward will never have to settle for a $50 one, nor will you have to overcompensate with a $75 or $100 reward.
For a smart sales incentive program that's budget-friendly, choose The Select Shopping Card that provides the built-in zero-fee discount. Gift cards that please both the sales and accounting department are good business.